Interrelations between Service Quality and Customer Satisfaction in the W hotel in Taichung
碩士 === 朝陽科技大學 === 旅館經營產業碩士專班 === 103 === In recent years, the Taiwan government gradually looses the regulations of the mainland tourists. The demand of accommodations increases rapidly. New hotels are opened from 2014 at the high speed. The research aims to raise the service quality of local ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e5rdaz |
| Summary: | 碩士 === 朝陽科技大學 === 旅館經營產業碩士專班 === 103 === In recent years, the Taiwan government gradually looses the regulations of the mainland tourists. The demand of accommodations increases rapidly. New hotels are opened from 2014 at the high speed.
The research aims to raise the service quality of local hotels to international level. The research explores the relationships between the backgrounds of the W hotel customers and the satisfactions of service quality.
A questionnaire survey was applied in this study, there were 400 traditional Chinese version questionnaires and 50 simple Chinese version questionnaires distributed. 398 questionnaires were valid and 52 questionnaires were invalid.
The findings indicated that:
1、There are significant effects of demographic variables upon the customer
satisfaction.
2、The customer expectation of service quality is positive to the customer
satisfaction.
3、The alliance of the hotel and the convenience store is positive to the service
quality.
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