A Study on the Relationships among Store Image, Service Quality, Perceived Risk and Purchase Intention
碩士 === 大葉大學 === 企業管理學系碩士班 === 103 === With the flourishing development of the domestic catering market, the marketing competition of catering industry is fierce. Comprehending customers' needs is the key factor for catering industry not only to compete with but also to keep customers' purc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14184122458136691982 |