| Summary: | 碩士 === 大葉大學 === 運動健康管理學系 === 103 === With the rise of global warming and eco-consciousness, energy saving and carbon reduction, leisure, exercise, and health have become the trends in recent years. Besides, job stress has increased consistently. To release stress, many people ride bikes as leisure activity to close to nature on holidays. The natural landscape in Sinwu stone tidal weir ecosystem green tunnel bikeway is very beautiful. The ecological value of bikeway which is near the biggest stone tidal weirs in Taiwan is extremely high. This study took riders along Sinwu stone tidal weir ecosystem green tunnel bikeway as research subjects. To explore the relationships among tourists’ bikeway image, leisure satisfaction, and revisit intention, 435 questionnaires were released, and 403 questionnaires were retrieved with a valid retrieval rate of 92.6%. On the purpose of the study, the valid questionnaires used IBM SPSS Statistics 19 and IBM SPSS Amos 20 statistical software to do data processing, evaluate the fitness of the model and explore correlations among variables. The results showed that stone tidal weir image of the bikeway is weak, and public toilets and gazeboes are not enough for the tourists; there is a significant positive relationship between bikeway image and leisure satisfaction; there is a significant positive relationship between leisure satisfaction and revisit intention; and there is no significant positive relationship between bikeway image and revisit intention. According to the research results, it is suggested that bikeway management can strengthen stone tidal weir image, and add public toilets and gazeboes to promote leisure image in the hearts of tourists. Hope this study will be adopted by Sinwu stone tidal weir ecosystem bikeway, Taoyuan as tourism development and leisure industry for references.
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