The Effect of Food Safety-Related Fear Appeals on Consumption Intentions at Green Restaurants: A Perspective of Protection Motivation
博士 === 大葉大學 === 管理學院博士班 === 103 === Ongoing food scandals in Taiwan have driven consumer fears about food safety and have led to consumers seeking various means of protecting themselves. Therefore, this study employed protection motivation theory (PMT), which addresses fear appeals, to empirically i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18387881204360024868 |