The Effects of Visitors Expectations and Satisfaction on Revisiting Intention－ A Case of Bed and Breakfast Visitors in Sitou of Nantou County

• Main Authors: CHIN YUAN MA, 馬承源
• Other Authors: 陳信泰
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/547j97

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 103 === This study aims to explore the Creek bed and breakfasts visitor expectations and satisfaction with the relation to revisit. Bed and breakfasts in Nantou Region XI as the center of investigation and study of development of regional scope. This research the results, gender to women more, accounted for over 50%; age more in 25-34 age between, accounted for about 35%; education degree to specialist/University for most, accounted for over 60%; marriage status more for married, accounted for over 50%; monthly months income to 250,000 up, accounted for near 60%; career to blue-collar for up, accounted for 33%; Brook head play times is more average, first times, and second times, and third times above who, are each about accounted for 30% around, but also is to first times for up number, accounted for 36% ; Number of peers for more than 7 people, accounting for nearly 50%; spending at between 5001-7000 million, accounting for about 40%.