The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions

• Main Authors: CHIU, LI-LIEN, 邱麗璉
• Other Authors: Yen, Chang-Hua
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/92806819785531539882

碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Tourism industry around the world is at the development stage, especially for film-induced tourism. As the tourism industry is becom-ing increasingly competitive, how to attract the tourists to revisit and/or recommend the destination to others (i.e. behavioral intentions) via film-induced tourism is crucial for the success of destination tourism development and sustainability. On the other hand, both celebrity attachment and authenticity play important roles on tourists’ behaviors. However, few studies on film-induced tourism investigate the effects of celebrity attachment and authenticity on behavioral intentions. Data from 283 tourists showed that celebrity attachment positively related to authenticity. Authenticity positively related to behavioral intentions. Celebrity attachment positively related to behavioral intentions. Authenticity fully mediated the relationship between celebrity attachment and behavioral intentions. Finally, managerial suggestions about destination management and future studies are also provided.