The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions
碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Tourism industry around the world is at the development stage, especially for film-induced tourism. As the tourism industry is becom-ing increasingly competitive, how to attract the tourists to revisit and/or recommend the destination to others (i.e. behavioral...
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ndltd-TW-103DYU011212272016-07-16T04:11:41Z http://ndltd.ncl.edu.tw/handle/92806819785531539882 The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions 名人依附.真實性知覺與行為意圖關係之研究 CHIU, LI-LIEN 邱麗璉 碩士 大葉大學 管理學院碩士在職專班 103 Tourism industry around the world is at the development stage, especially for film-induced tourism. As the tourism industry is becom-ing increasingly competitive, how to attract the tourists to revisit and/or recommend the destination to others (i.e. behavioral intentions) via film-induced tourism is crucial for the success of destination tourism development and sustainability. On the other hand, both celebrity attachment and authenticity play important roles on tourists’ behaviors. However, few studies on film-induced tourism investigate the effects of celebrity attachment and authenticity on behavioral intentions. Data from 283 tourists showed that celebrity attachment positively related to authenticity. Authenticity positively related to behavioral intentions. Celebrity attachment positively related to behavioral intentions. Authenticity fully mediated the relationship between celebrity attachment and behavioral intentions. Finally, managerial suggestions about destination management and future studies are also provided. Yen, Chang-Hua Yeh, Chung-Hsin 顏昌華 葉忠興 2015 學位論文 ; thesis 59 zh-TW |
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碩士 === 大葉大學 === 管理學院碩士在職專班 === 103 === Tourism industry around the world is at the development stage, especially for film-induced tourism. As the tourism industry is becom-ing increasingly competitive, how to attract the tourists to revisit and/or recommend the destination to others (i.e. behavioral intentions) via film-induced tourism is crucial for the success of destination tourism development and sustainability. On the other hand, both celebrity attachment and authenticity play important roles on tourists’ behaviors. However, few studies on film-induced tourism investigate the effects of celebrity attachment and authenticity on behavioral intentions. Data from 283 tourists showed that celebrity attachment positively related to authenticity. Authenticity positively related to behavioral intentions. Celebrity attachment positively related to behavioral intentions. Authenticity fully mediated the relationship between celebrity attachment and behavioral intentions. Finally, managerial suggestions about destination management and future studies are also provided.
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author2 |
Yen, Chang-Hua |
author_facet |
Yen, Chang-Hua CHIU, LI-LIEN 邱麗璉 |
author |
CHIU, LI-LIEN 邱麗璉 |
spellingShingle |
CHIU, LI-LIEN 邱麗璉 The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions |
author_sort |
CHIU, LI-LIEN |
title |
The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions |
title_short |
The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions |
title_full |
The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions |
title_fullStr |
The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions |
title_full_unstemmed |
The Relationships Among Celebrity Attachment, Authenticity and Behavioral Intentions |
title_sort |
relationships among celebrity attachment, authenticity and behavioral intentions |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/92806819785531539882 |
work_keys_str_mv |
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