A Study for the Team Identification and Perceived Value of Accessory Products to Fans’Purchase Intention: An Example of Chinese Professional Baseball League
碩士 === 逢甲大學 === 企業管理學系 === 103 === The history of Chinese Professional Baseball League (CPBL) is about 25years. In the good time, there had been over six thousand spectators coming for a single game. But in the bad time, there was also a record of less than two thousand spectators. According to the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7zdyav |