A Business Plan for a Firm Entering Shanghai Catering Industry: A case Study of A Taiwanese Company
碩士 === 輔仁大學 === 金融與國際企業學系金融碩士班 === 103 === This research focuses on the investment plan of a case company, which is one of the few large-scale Chinese-style catering enterprises in Taiwan featuring brand management. The company intends to expand its business to the Chinese market and start up from S...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8ah7xf |