The Effects of Service Attitude on Customer Satisfaction and Buying Behaviors –A Case Study of Food and Beverage Chain Industry
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 102 === Understanding customers’ buying behavior is the direct approach for company to achieve good performance and gain customer satisfaction. Both customer’s buying behavior and customer satisfaction are important for the companies to against competitors among in...
Main Authors: | Chiu, Fu-Hsuan, 丘馥瑄 |
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Other Authors: | Chen, Li-Fei |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/sq5a8z |
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