Storytelling Marketing and the Appeals of Sexual Humor on Brand Attitude in Online Game Industry: The Moderating Effect of Internet Addiction
碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 103 === The influence of Internet has been pervasive, surfing the Internet has become the import part of people’s life. Thus, online game industry has popularized. It also makes the phenomenon of online game addiction become an important social issue. At the same tim...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
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2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xquj9s |