Study of Luxury Brand Marketing From Customer Relationship Management Perspective
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === The main propose of this report is to explore how the luxury brands’ perform on Customer Relationship Management (CRM). Two luxury brands were been interviews for this study, which is Christine Dior and Burberry. Through the deep interviews with the two...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14554701543741920929 |
