| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === Big Data is a modern tool that has opened our minds regarding the idea of
information, but especially has opened the doors for potential application uses for
companies, to help them be more efficient. It is not an exception inside the travel
industry, in which the large amounts of data from customers can help them better
identify their market and offer better products and prices. In the tour guide sector
of the industry, more precisely, Big Data and Data mining have huge potential
commercial applications, which are not only beneficial for these companies, but
also for the tourists. The aim of this report is identifying these potential uses for
Big Data within the travel industry, hand to hand with RFID technology.
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