| Summary: | 碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 103 === The backbone of this paper is ‘Social Media for Social Good’. This paper
will analyze the behavior of many organizations in traveling sector that have a
burning desire for social good. Today social media has a very big impact on the
way we live. Essentially, social media influences every single industry including
traveling industry. Travel industry is chosen since travel is the number one story
shared on Facebook and many other social media platforms. To add, it is one of
the biggest industries in modern world. I believe that travel industry can have a
huge impact on creating a better world and social media is the key tool that can
increase the awareness of responsible traveling. To add, social media has the
power to bring communities together so, travellers that are concerned with social
good can come together and arrange travels focused on creating a better world by
delivering books, shelter and emotional support to the people in need.
Also, since people share their views and opinions on social media as well as
interact with each other, which can push companies to strive for social good.
Society does not like firms that do not care about social wellness. So, we will
investigate what organizations, especially in traveling sector are doing in order to
benefit education, poverty and other social issues. In this sense, we will
understand if social media has the power to add value and power to society.
Furthermore, we will talk about the social entrepreneurs behind these
organizations in order to understand better what actually they do for social good
and why. In this paper will analyze if social media is helping enough for traveling
companies to encourage and promote the social good side of their business.
|
|---|
