| Summary: | 碩士 === 華梵大學 === 工業工程與經營資訊學系碩士班 === 103 === In the era of high-rising house prices, having a property in Taipei seems like a goal far from reach. After the successive 10 years rise of house prices in Taipei, most of the people look on and expect the drops. House prices in Taipei, however, have not appeared to fall due to the speculation of consortiums and investors, which inspire the governments to practice Integration of House Property and Landed Property to replace the insufficient Luxury tax.
The study aimed to discuss the effects of Luxury tax and Integration of House Property and Landed Property to the intention of customers purchasing properties, and took 309 customers lived or registered the household in 10 villages (Shezi, Sheyuan, Yulun, Fuan, Fuzhou, Hulu, Hutung, Fuguang, Fushun, etc.) of Shezi subzone, Taipei as subjects to conduct the questionnaire surveys of perception of Luxury tax, Integration of House Property and Landed Property and intention to purchase properties through cluster sampling approach. The survey drafted “Luxury Tax Scale”, “Integration of House Property and Landed Property Scale” and “Intention to purchase Properties Scale” which designed by literature discussion, reference of relative theories and empirical research methods. The process of survey analyses included: 1. Differences and relative analysis conducted by applying the SPSS Statistics software. 2. Reliability and validity analysis performed by the pretesting survey “Effects of Luxury tax and Integration of House Property and Landed Property to the intention of customers purchasing properties”. 3. Methods of Descriptive Statistics, Independent Samples t Test, One-way ANOVA, Pearson’s correlation, etc., were adopted to conduct the official survey “Effects of Luxury tax and Integration of House Property and Landed Property to the intention of customers purchasing properties” and perform various analyses. The results are as follows:
1.The overall results of Luxury tax perception analysis showed no significant difference between background variables of genders and numbers of children; the overall results of Luxury tax perception analysis showed a significant difference between background variables of ages, education, household incomes and marriage status.
2.The overall results of Integration of House Property and Landed Property perception analysis showed no significant difference between background variables of genders, education and numbers of children; the overall results of Integration of House Property and Landed Property perception analysis showed a significant difference between background variables of ages, household incomes and marriage status.
3.The overall results of intention to purchase properties perception analysis showed no significant difference between background variables of genders, ages, marriage status and numbers of children; subjects have different household incomes showed a significant difference in “buying” and “recommendation” and overall aspects of the intention to buy properties, which revealed the ones have higher incomes have higher aspirations to purchase and recommend.
4.There was a positive significant difference between perception of Luxury tax and intention of house purchasing, which means the higher the perception of Luxury tax was, the higher the intention of house purchasing would be; there was also a positive significant difference between perception of Integration of House Property and Landed Property and intention of house purchasing, which means the higher the perception of Integration of House Property and Landed Property was, the higher the intention of house purchasing would be.
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