The Study of User’s Behavior on Instant Messenger Software of News – In Case of Line

• Main Authors: TENG,LI-CHENG, 鄧岦承
• Other Authors: CHEN,WEI-CHIH
• Format: Others
• Language: zh-TW
• Published: 2016
• Online Access: http://ndltd.ncl.edu.tw/handle/y39tss

碩士 === 玄奘大學 === 大眾傳播研究所 === 104 === This study aims to realize the current status, users’ motivation and satisfaction on the Line Push Notification News. We intend to find the important factors that influence the user experience, which help us better realize the user behavior. Quantitative method is used in this study, we take questionnaire survey by CyberPanel to investigate the users’ background and their feeling on Line Push Notification News. 580 quesionnaires were sent out and 519 were recovered, our target samples are the users of Line Push Notification News. We take descriptive analysis, realibility and validity analysis, independent t test, One way Anova and Chi-square test for statistical analysis. The results are as follow: 1. Users watch Line Push Notification News on mobile, and differ from the background factor. 2. 47.3% people re-post Line Push Notification News, and differ from the background factor. 3. The Apple news is the most popular news in Line Push Notification News. 4. The most viewed categories of Line Push Notification News are political and entertainment news. 5. The motivation of watching Line Push Notification News are to obtain more knowledge and kill leisure time. 6. Most users watch Line Push Notification News every day. 7. Most users link to the website in Line Push Notification News. 8. Uses in this study most keep using Line Push Notification News. 9. Users hold positive attitude and satisfaction toward Line Push Notification News. Keywords: Line, Push notification news, User satisfaction