| Summary: | 碩士 === 玄奘大學 === 企業管理學系碩士在職專班 === 103 === As the coming of an aging society of Taiwan, the needs of the elderly population and innovation of related industry are considered more and more important. In the meantime, as the acceleration of aging of the population, and the progress of transport, the leisure and travel market of the elderly expands over the years. Statistical data of Tourism Bureau showed people over 55 years accounted for about 32% of the total population of overseas tourists, and growing continually, which indicates the increasing needs of the silver on traveling aboard
The senior over 55 years is the target object in this study. The study collected data through questionnaires, and use t-test, ANOVA, and cross analysis to analyze the data. The result shows that in the current situation of consumers to choose travel destination overseas, Asia is the hottest choice, followed by the Americas. The overseas tourists choose to visit Asian countries, again, select East and Southeast Asia as a destination, indicates that geopolitical considerations will be one of the important facts for respondents to chose tourist destinations. According to the analysis of demographic variables difference of the overseas tourist destination choice, age, employment situation, occupation, and education level have a significant impact on the tourist destination decision of the silver. With respect to the motivation of travel aboard, we found that: （1） there is a significant correlation between personal factors of tourism motivation and gender variables; （2） there is a significant correlation between experience local customs and art conservation motivations and age variables; （3） there is a significant correlation between employment situation variables and personal factors, experience local customs, religion, art conservation and national image motivations; （4） there is a significant correlation between occupational variables and art conservation and national image motivation, mostly for "retirement" and "full" person; （5） there is a significant correlation between education level variables and personal factors, experience local customs and art conservation motivations, mostly for "college" person; （6） there is a significant correlation between marital status variables and national image, and for "marriage" person.
In general, the motivation of being engaged in tourism driving force in promoting the individual's internal factors （including physical, psychological, experience level）, and pull factors from the external environment （including tourist destination in itself, family, peer, social, and cultural dimensions） the influence of both, and for senior citizens, it is more pull factors from the external environment, such as travel abroad with family, friends, and promote each other's feelings, is an expression of belonging to a social stimuli; on the cultural level, Seniors would think a large part of the motivation to travel abroad is touching people and culture of different countries and Humanities, contact novelty. Based on the results of this study, there are a few suggestions as follows: （1） Proposed tourism may travel abroad for Seniors launch customized special trip. （2） Recommend the industry to be launched for seniors to maintain the health and safety of the trip, planned in line with the needs of senior citizens products and services. （3） Suggestions for future research directions according to the results of this study, through qualitative or quantitative research methods, seniors gather further information in order to verify the application of the literature, hoping the future will be more effective in helping the relevant industry products, services design and marketing promotion.
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