Exploring consumer’s color preferences on kitchen carbinet

• Main Authors: Kuan-Yu Chen, 陳冠宇
• Other Authors: Jyh-Rong Chou
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/chs2j7

碩士 === 義守大學 === 工業管理學系 === 103 === The survey of International Fashion Color Association shows the data: On the premise that without any cost, it can bring more additional values to the products through the color design. Different colors relate to the visual images of products and feelings and give people an effect on the consumers’ decisions under different purchasing circumstances. Therefore, be mastering of color demanding is one of the important factors for product design. This study aims to search the influence of kitchen colors on the consumers’ preferences. By using different kinds of kitchenware to find out consumers’ preferences and the purchase motivations. In the past, some researches indicated that the most common color of kitchenware consumers chose was blue or white. According to this study, the objective products are kitchenware. The researcher conducted the approaches such as independent T test and one way ANOVA to examine the results of this experiment. The subjects were divided into two groups to watch the "different kitchen colors" and "the feelings generated after watching the different kitchen colors". Consequently, the statistics showed that there is a big difference between product preference and the price of kitchenware. This result can be used as a reference for the design and color of kitchen products in the future.