Evaluating the Operational Efficiency of Real Estate Industry in Taiwan by a Two-Stage DEA

• Main Authors: Thi My Tien, Tran, 陈氏美仙
• Other Authors: Ming-Chi Tsai
• Format: Others
• Language: en_US
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/36270262396678266791

碩士 === 義守大學 === 企業管理學系 === 103 === The Real Estate industry is one of most important field that generally attracted the most attention of the State as well as the business world to all of countries in the world and partially in Taiwan.. In recent years the real estate industry in the world has been in trouble, and Taiwan is not in exception. Most companies still can’t deal with the industry marketing problem, but the real estate constructions and development companies on and on are constantly setting up and developing, they are all facing strict market competition. Each Real estate company must understand the means of relative efficiency in the industry, and by assessing their advantages and disadvantages they are able to formulate their competitive strategies. This study uses a Two-stage Data Envelopment Analysis (DEA), and applies the information in 2012 (Taiwan''s economy research institute industry database, 2012) for performance evaluation on operational efficiency and marketing efficiency changes of 29 Real Estate companies in Taiwan. The first stage model is to evaluate the operating efficiency of the company by using total assets, fixed assets, operating costs, operating expense, non-operating expenses as five input variables, and using net sales and operating profit as two output variables, in order to measure the Technical efficiency, Pure Technical efficiency and Scale efficiency of company. Then this study uses slack variable analysis to provide direction for industry improvement with poor performance, the reference frame and suggestion and sensitivity analysis to find which factor influence to others. The second stage is to evaluate the marketing efficiency with net sales and operating profit as two input variables on one hand, and uses earning per share, equity per share, turnover per share, cash flow per share, revenue per person, each business interests as six output variables on the others