An Empirical Study on the Effects of Information Disclosure, Trust and Search Cost on Online Group-purchasing Intention
碩士 === 義守大學 === 資訊管理學系 === 103 === Online group-purchasing is a new way of shopping that should not be underestimated due to the business opportunities and potential growth it offers. Therefore, they are many business operators who are interested in building online shopping platforms to seize the ma...
Main Authors: | Meng-Chieh Lee, 李孟潔 |
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Other Authors: | Shu-Mei Tseng |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/02124669888705617184 |
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