| Summary: | 碩士 === 義守大學 === 資訊管理學系 === 103 === This study aims to investigate how information technology service innovation influences business competitiveness. The study method adopted in this study includes documentary analysis and questionnaire survey. The main research respondents in questionnaire survey are Apple and Samsung smartphone users, and there are 343 respondents in total. The self-designed questionnaire survey of information technology service innovation and business competitiveness is used to work on the survey. The statistics gathered in this study includes descriptive statistics, independent sample t-test, one-way analysis of variance, and regression analysis. According to the result from data analysis, the founding can be concluded as follows:
1. According to the current situation about the perception of service innovation and business competitiveness for Apple and Samsung smartphone users, the perception of business competitiveness is better than that of service innovation. The whole service innovation is good, and the whole business competitiveness is excellent.
2. The month income in different variances will influence the preference of “new customer interface” in service innovation for smartphone users.
3. Both Apple and Samsung smartphone service innovation have positive significance on business competitiveness.
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