The Impact of Self-Congruence on Emotional Brand Attachment: The Moderating Effect of Self-Esteem
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 103 === Abstract Starbucks is the world's largest coffee shop chain, by the white-collar elite class love and patronage, high quality and innovative products and services, the clear market positioning and aggressive marketing strategy, making Starbucks rapi...
Main Authors: | Lien, Hui-Ju, 連慧茹 |
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Other Authors: | Liang, Ying-Wen |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/pjvz9s |
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