The Impact of Self-Congruence on Emotional Brand Attachment: The Moderating Effect of Self-Esteem

碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 103 === Abstract Starbucks is the world's largest coffee shop chain, by the white-collar elite class love and patronage, high quality and innovative products and services, the clear market positioning and aggressive marketing strategy, making Starbucks rapi...

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Bibliographic Details
Main Authors:	Lien, Hui-Ju, 連慧茹
Other Authors:	Liang, Ying-Wen
Format:	Others
Language:	zh-TW
Published:	2015
Online Access:	http://ndltd.ncl.edu.tw/handle/pjvz9s

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