A Study on Innovation Business Model for Scuba Diving Industry

• Main Authors: PENG, YA-HSIN, 彭雅欣
• Other Authors: YEN,CHIEN-HSIEN
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/5z3wpj

碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 104 === For the tourism market in Taiwan is getting mature, leisure activities tend to an increasing proportion. Because of a rapidly aging population, the competition of industrial transformation, the development of Leisure Sports Industry gradually increased. The 2013 Athletic Commission "Sports City Report" ranks “water sports” (8.2%) the 4th place in the Sports List. The recreational diving industry is a part of the sports service industry that improves the quality of sports service, environmental education and risk management. Attracting talent to the recreational diving industry and there by upgrading production will achieve an economic, social and environmental three -win situation. In this study, a business model canvas of management tool in Deconstruction business Elemental composition mode, jointly developed by Alexander Osterwalder and Yves Pigneur is employed. The results of literature review, interviews and joint observation were used to collect research data, assess competitive advantages. Besides, blue ocean strategies are used to create innovation business models in the recreational diving industry. The findings of this study provide recreational diving industry or their managers an expansion of business scale and innovation business transformation models in the future. The result shows there are a lack of well-established policy and an insufficiency of externally well-equipped environment to support the recreational diving industry. In the part of the companies, a certification system is advised to set up, and the fine spirit of service is merged into the instructive activities. Moreover, professional management courses are suggested to organize for the managers which help them modify their business models to meet the various changes in the consumption market and the diverse customer needs. It is also hoped to offer a sustainable development for the diving industry.