The Preference of House Purchase for Single Women:The Case Study of Tainan City

• Main Authors: Ching-Yu Ting, 荊郁婷
• Other Authors: Chung-Ling Yen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/eqk9xd

碩士 === 崑山科技大學 === 房地產開發與管理研究所 === 103 === In recent years, with the level of education and employment of women was significantly improved, making women earn substantial growth; consumption also increase as a result, with Taiwanese female age at first marriage increased year by year, single women homebuyers become a new social phenomenon. More a lack of research in the academic preference of women for homebuyers, residential products designed specifically for women planning also Polygonum countable on the market. The study is "single women", and the area is divided into "Home Swapping" and "first purchase" two groups. To allow single women homebuyers preference factor more accurate rendering, after review of the literature, fuzzy Delphi method (FDM) to give the industry and academics screening, "economic conditions", "Residential planning", "community management" and "life four factors preference function ", etc. Then the use of fuzzy AHP (FAHP), the construction of the original single female homebuyers Tainan preferences, and calculate the weight of each item of the re-assessment, sort and discussion, the final conclusion: Sorting preferences among single women homebuyers, the life function> Community management> residential planning> economic conditions, and then by differences in analysis, Home Swapping population compared to the first shoppers, more emphasis on housing plan. Results of the study carried out for general discussion and make recommendations for future research in the late chapter for reference consumer homebuyers product selection and planning of the industry.