Relationships among Tourism Image, Tourism Experience, Perceived Value and Tourist Satisfaction- A Case Study of Pier-2 Art Center in Kaohsiung.

• Main Authors: Hsing-Chuan Tsai, 蔡幸娟
• Other Authors: Ming-Yuan Wang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/397qa8

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理研究所 === 103 === Kaohsiung Pier-2 Art Center, located within the Art District has become widely popular and is well attended by the general public. This Art district not only boast a strong heritage of local art history and culture but with the significant efforts by the local government for its promotion is now a vibrant scene for many art exhibitions, performances, art making and other activities. In recent years, visitors to the Art Center has increased in a significant manner. This study was designed to investigate the impression of the sightseeing experience, travel experience, and tourist satisfaction in "Pier-2 Art Center ". In all, 500 valid samples survey returns of the data on tourist impression, travel experience, tourist satisfaction and perceived values were collected. Data analysis methods include descriptive statistics, reliability analysis, independent sample t-test, ANOVA analysis, regression analysis and path analysis. The results showed that (1) Tourism experience has a significant positive impact on the perceived values. (2) Tourist experience has a significant positive impact on tourist satisfaction. (3) Perceived values has a significant positive impact on tourist satisfaction. (4) The intermediary variables for perceived values between the tourism experiences with tourist satisfaction, has a significant and positive impact on the effect of the intermediary. It is recommended that the authorities improve the Pier - 2 Art Center’s offering of art gift commodity, and the pricing of the art commodities and gifts at an acceptable level by the tourist and the public is an important strategy to increase the economic activity in the Art Center and tourist satisfaction.