The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 103 === Department of Business Administration Nation Kaohsiung University of Applied Sciences The aromatherapy industry is a highly personalized service industry, but there is little research from the consumer’s view. Therefore, this research takes the consumers...
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ndltd-TW-103KUAS11210082019-05-15T22:08:05Z http://ndltd.ncl.edu.tw/handle/87uby2 The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry 服務接觸、服務體驗、服務品質與再購意願關聯性之研究 -以芳療產業亞宣專業美療舘的消費者為例 LIN, FU-HUA 林富華 碩士 國立高雄應用科技大學 企業管理系碩士在職專班 103 Department of Business Administration Nation Kaohsiung University of Applied Sciences The aromatherapy industry is a highly personalized service industry, but there is little research from the consumer’s view. Therefore, this research takes the consumers of one aromatherapy’ company as example to examine the relationship among service contact, service experience, service quality, and repurchase intention. From 400 valid questionnaires, the results show that service contact has significantly positive influence repurchase intention. Servce experience has significantly positive affect repurchase intention. Service contact has significantly positive effect service quality. Service experience has significantly positive influence service quality. Service quality has significantly positive affect repurchase intention. Furthermore, this research found that the mediation effect of service quality, , both service contact and service experience will indirect influence on repurchase intention through the service quality. The findings of this research can provid the aromatherapy industry as reference. Huang, Yi-Chun 黃義俊 2015 學位論文 ; thesis 165 zh-TW |
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碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 103 === Department of Business Administration Nation Kaohsiung University of Applied Sciences
The aromatherapy industry is a highly personalized service industry, but there is little research from the consumer’s view. Therefore, this research takes the consumers of one aromatherapy’ company as example to examine the relationship among service contact, service experience, service quality, and repurchase intention.
From 400 valid questionnaires, the results show that service contact has significantly positive influence repurchase intention. Servce experience has significantly positive affect repurchase intention. Service contact has significantly positive effect service quality. Service experience has significantly positive influence service quality. Service quality has significantly positive affect repurchase intention. Furthermore, this research found that the mediation effect of service quality, , both service contact and service experience will indirect influence on repurchase intention through the service quality. The findings of this research can provid the aromatherapy industry as reference.
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author2 |
Huang, Yi-Chun |
author_facet |
Huang, Yi-Chun LIN, FU-HUA 林富華 |
author |
LIN, FU-HUA 林富華 |
spellingShingle |
LIN, FU-HUA 林富華 The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry |
author_sort |
LIN, FU-HUA |
title |
The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry |
title_short |
The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry |
title_full |
The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry |
title_fullStr |
The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry |
title_full_unstemmed |
The Relationship among service contact, service experience, service quality and repurchase intention- The consumers of Yea Shiuan Pavilion in Aromatherapy Industry |
title_sort |
relationship among service contact, service experience, service quality and repurchase intention- the consumers of yea shiuan pavilion in aromatherapy industry |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/87uby2 |
work_keys_str_mv |
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