| Summary: | 碩士 === 嶺東科技大學 === 財政系財稅與會計資訊碩士班 === 103 === This study uses the data from the Taiwan Social Change Survey (TSCS) in 2010 and analyzes the determinants of pro-environmental behavior. The empirical models are estimated using ordered logit model (OL model). The empirical results are summarized as follows. First, environmental attitude, risk-conscious, and confidence in knowledge, have positive effects on pro-environmental behavior. Second, as for the effects of demographic characteristics, gender, marital status, and education levels have significant effects on pro-environmental behavior. The empirical results of this study show that pro-environmental behavior can be affected by environmental attitude. Thus, for the aims of carbon reduction and environmental sustainability, the government should improve environmental behavior through education and offer more incentives to change environmental behavior.
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