The Relationship among Experiential Marketing, Service Quality, Customer Satisfaction and Loyalty: A Case Study of Bed and Breakfast in Nantou
碩士 === 康寧大學 === 企業管理研究所 === 103 === With the rise of domestic tourism trend, coupled with the government under the promotion of cross-strait tourism policy, as well as open the free exercise of mainland tourists, Taiwan's hotel industry presents yearly growth trend. Therefore, this study have a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5594y5 |