The Relation Analysis of Coffee Chain Store Image - A Case Study of Starbucks Coffee Shop
碩士 === 康寧大學 === 休閒管理研究所 === 103 === In recent years, influenced by foreign cultures, increased national income, and changing lifestyles, coffee drinking has become a leisure activity in daily life. Therefore, with an increase in consumer demand, cafes, a new leisure industry, sprouted one after...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7xv8pc |