The unethical behavior from franchisor headquarter that will affect contract extension with franchisor-using Company A as an example

• Main Authors: Wan-Ching Chang, 張婉晴
• Other Authors: Chia-Hung Hsieh
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/vj9tz6

碩士 === 銘傳大學 === 企業管理學系碩士班 === 103 === Franchisor is a popular way to start an enterprise for convenience store. For this reason, franchisor and headquarter preserve a relationship until contract expire. As a result, franchisors have the right to extent or stop their contract with headquarter. Moreover, the content from the contract are written by franchisor headquarters. As a matter of fact, perceptions may varies between franchisor and headquarter. For this reason, this paper explores unethical behaviors for franchisor headquarter that may affect the willingness of contract extension for franchisor. In an addition, there was survey used for sampling by using Partial Least Square for data analysis. For the most part, this paper concludes that unethical behaviors from headquarter have direct affect on contract extension. Given these statements, this paper purposes evidences based on the given data. The study found that sexual immorality information has a negative effect on the partnership; immoral behavior of the normative and financial partnership does not have to affect sex; partnership will positively affect the operating performance of franchisees; and the partnership will be positive franchisees continue to influence willingness to join; and high (low) to recognize the moral adjustment of the three franchisees of unethical behavior and relations of cooperation is not significant. He represents franchisors of informative immoral to continue to join the willingness to join indeed have a negative impact, which means that when franchisors appear immoral behavior, could undermine the relationship with franchisees. Finally, this study also proposes practical recommendations based on the results of relevant research.