The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden
碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 103 === The main purpose of this study is to explore the consumer experience in Tianwei Highway Garden and to discuss the relationship among image area recognition, consumers’ satisfaction and loyalty. The study uses 195 questionnaires to do further analysis, using c...
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ndltd-TW-103MCU052140072019-05-15T22:17:45Z http://ndltd.ncl.edu.tw/handle/mmh2uw The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden 消費者體驗對形象商圈認知度、滿意度與忠誠度之探討-以田尾公路花園為例 Pi-Yun Chen 陳碧雲 碩士 銘傳大學 財務金融學系碩士在職專班 103 The main purpose of this study is to explore the consumer experience in Tianwei Highway Garden and to discuss the relationship among image area recognition, consumers’ satisfaction and loyalty. The study uses 195 questionnaires to do further analysis, using confirmatory factor analysis and structural equation modeling (SEM) analysis and validate the potheses. The empirical results indicate that: (1) the scope of consumer experiences combines three major subcomponents, includes: "sensory experience", "emotional experience", and "action experience", and subcomponents are significantly positive correlated with consumer experiences; (2) the scope of consumer experience is significantly positive related to image area recognition, consumers’ satisfaction, and loyalty; (3) the scope of image area recognition is significantly positive related to consumers’ satisfaction and loyalty; (4) the scope of consumers’ satisfaction is significantly positive to loyalty. Finally, the study proposes the conclusion and suggestion to the future study based on the empirical results. SHUL-IEN CHANG 張書濂 2015 學位論文 ; thesis 97 zh-TW |
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碩士 === 銘傳大學 === 財務金融學系碩士在職專班 === 103 === The main purpose of this study is to explore the consumer experience in Tianwei Highway Garden and to discuss the relationship among image area recognition, consumers’ satisfaction and loyalty. The study uses 195 questionnaires to do further analysis, using confirmatory factor analysis and structural equation modeling (SEM) analysis and validate the potheses. The empirical results indicate that: (1) the scope of consumer experiences combines three major subcomponents, includes: "sensory experience", "emotional experience", and "action experience", and subcomponents are significantly positive correlated with consumer experiences; (2) the scope of consumer experience is significantly positive related to image area recognition, consumers’ satisfaction, and loyalty; (3) the scope of image area recognition is significantly positive related to consumers’ satisfaction and loyalty; (4) the scope of consumers’ satisfaction is significantly positive to loyalty. Finally, the study proposes the conclusion and suggestion to the future study based on the empirical results.
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SHUL-IEN CHANG |
author_facet |
SHUL-IEN CHANG Pi-Yun Chen 陳碧雲 |
author |
Pi-Yun Chen 陳碧雲 |
spellingShingle |
Pi-Yun Chen 陳碧雲 The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden |
author_sort |
Pi-Yun Chen |
title |
The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden |
title_short |
The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden |
title_full |
The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden |
title_fullStr |
The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden |
title_full_unstemmed |
The Relationship among Consumers’ Experience, Image Areas Recognition, Consumers’ Satisfaction and Loyalty-In Case of Tenwei Highway Garden |
title_sort |
relationship among consumers’ experience, image areas recognition, consumers’ satisfaction and loyalty-in case of tenwei highway garden |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/mmh2uw |
work_keys_str_mv |
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