CEO Media Coverage and Bank Performance: Evidence from Taiwan
碩士 === 銘傳大學 === 財務金融學系碩士班 === 103 === This study explores the effect between CEO media coverage and bank performance. The total sample of 25 domestic banks was collected from TEJ database, including the period of 2006 to 2014. We constructed a unique CEO and banks’ media database by referring to Chi...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70764836855747444683 |
| Summary: | 碩士 === 銘傳大學 === 財務金融學系碩士班 === 103 === This study explores the effect between CEO media coverage and bank performance. The total sample of 25 domestic banks was collected from TEJ database, including the period of 2006 to 2014. We constructed a unique CEO and banks’ media database by referring to Chih et al. (2009). The media information was collected from Infotimes news database. This study developed three hypotheses to investigate the impact of CEO and banks mentioned in news reports on bank performance, which is using the CAMEL model to be the dependent variables. The empirical results are summarized as follow: higher CEO media coverage has significantly influence on bank performance, and the media coverage related to banks performs better on earnings and profitability. Based on the degree of net optimism in news could affect the investor’s cognition towards CEO and banks, the optimistic the sentiment ratio of CEO could increase the earnings and profitability. And the results in sentiment ratio of banks could significantly improve the bank performance.
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