| Summary: | 碩士 === 銘傳大學 === 風險管理與保險學系碩士在職專班 === 103 === This research attempts to understand the cognitive attitude of the agent for life insurance company in the long- term care insurance recognition. In the year 2014 at the Taipei Shin Kong Insurance Company a survey was conducted with the agent for the research survey groups. The 300 clique Questionnaires entitled as "Questionnaire of the agent for the life insurance companies in the long-term care insurance" were issued, in total 257 questionnaires were recovered with the percentage of 85.66%.The data procured was subjected to single factor variance analysis test for age, marital status, experience(length of service) and education background. According to the variables of regression analysis that based on the agents ’background to predict cognitive attitudes for the long-term care insurance, as the cognitive attitude of the agent for the life insurance in the long- term care insurance has a significant difference.
According to the research results we sorted out the following three conclusions.
First of all, the agent’ cognitive attitude in the long-term care insurance scored between 2.93 and 3.65. While the overall average of 3.35. According to scoring average, the order is: the content of care, the methods of care, the aspects of underwriting, the aspects of the legal system and financial burdens. According to the scoring, the first was caring, and the ultimate was financial burden.
Secondly, different background variables of the life insurance company agent on cognitive difference between attitudes of long-term care insurance system is as follows.
1. There is no significant difference for gender of the agent for the life insurance companies in the long-term care insurance. However, there is so significant difference observed for caring method has significant difference, male have better perception than women.
2. There is no significant difference among marital status of the agent for life insurance companies in the long-term care insurance. There is only one significant difference in care method, which is unmarried life insurance company agent agreeing than married life insurance long-term care insurance company agent.
3. There is no significant difference for age, experience and educational background for the cognitive attitude of the agents for the life insurance companies in the long-term care insurance.
Third, the variable life insurance company agent from the different backgrounds to predict the attitudes of long- term care insurance, with only 4% of decisive level of education.
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