Applying Motion Graphics in Creation of Public Service Advertising-A Case Study of Environmental Issues

• Main Authors: Huei-Jiun Chang, 張惠鈞
• Other Authors: Ching-Jung Fang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/e68267

碩士 === 銘傳大學 === 商業設計學系碩士班 === 103 === Because of the development of film and television industry, Motion Graphics was widely applied to the opening credits of motion picture, television program and special effects. This form of presentation, in particular, was shown in the advertisements. Through the features of Motion Graphics, the quality of high attention and transmission of information within a limited period of time, this research promotes the concept of environmental protection and put it into practice. This research analyzes and suggests three notions: the motion graphics, the public service advertising and the environmental issues. Analyzing 39 cases of WWF by case study research, the research has the following results. First, these advertisements were often produced by vector graphics. Second, the achievement is to evoke receiver''s emotion. Third, they were more or less presented by form of story. Fourth, the concern for environmental problems was described by voice-over. Fifth, the contents primarily register themes of ecological conservation and sustainable development. This study combines environmental issues, which is seldom displayed in the ads, with the Infographics to create three different works of public service advertising.