| Summary: | 碩士 === 銘傳大學 === 資訊管理學系碩士班 === 103 === In recent years, The computer is generalization and the rapid development of Internet, Information products continued to introduce new products, the smartphone development are more novelty. Products price generalization so more and more people use smartphones that people increased demand for software. Many developers to write the smart phone applications, And placed the software in the application shop for users to download, they put ads in the software to obtain benefits. From a psychological point of view, people will choose to use their own products, In order to increase the user''s willingness to use, user satisfaction level of the software is very important issue, In this study, Google play store for example, to understand the users to using Google play store motivation. Research methods using questionnaires, the questionnaire item is divided into Intrinsic Motivation and Extrinsic Motivation with technology become to fit question item, with the question item from Value, Satisfaction and Intention to use. Explore the use of Google play store users to use Google play store motives.
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