The Study on Business Strategy in Mainland China for Taiwan Banks

碩士 === 銘傳大學 === 公共事務學系碩士在職專班 === 103 === In this paper, the literature analysis and deep level interview study of banking industry in Taiwan to enter the mainland China have set up strongholds and its critical success factors for selection the best business strategy. The study found that in Chinese,...

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Bibliographic Details
Main Authors: Ying-Hsiao Hsieh, 謝應孝
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/74390994824729281994
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Summary:碩士 === 銘傳大學 === 公共事務學系碩士在職專班 === 103 === In this paper, the literature analysis and deep level interview study of banking industry in Taiwan to enter the mainland China have set up strongholds and its critical success factors for selection the best business strategy. The study found that in Chinese, financial system, in the face of "Chinese unique characteristics of socialist market economy" in the process of transition, chaos and risk produced many economic problems, in order to reduce this problem, China, established four Asset Management Co, bank capital to improve liquidity injection, and issued a series of financial control legislation the financial institutions, to follow the standard, the most important is China, foreign banks in recent years a large amount of capital input, the introduction of diversified financial derivatives based concept, increase high-tech mainland financial structure Chinese under the policy according to business strategy, solve the financing operation mode and Taiwan Bank of Taiwan Shanghai branch into Chinese, this huge market is tantamount to enter new areas, the development opportunity of transformation and upgrade. In the research proposals, for China''s financial system liquidity risk control, although has been a considerable degree of improvement, but from the bank for International Settlements standard, still has considerable improvement space. With China joined the World Trade Organization has so far been over 15 years, China''s financial system although the change, but the future how to make use of the pace of this wave of financial reform and financial system market open profitable policies, to the Shanghai Branch of the Bank of Taiwan its successful business strategy, providing in the future to enter the mainland China Taiwan interbank reference, in order to create more business performance and profits.