Business Plan of Easy Pasta in Shanghai

• Main Authors: Kao, George, 高紀光
• Other Authors: Wu, Jack
• Format: Others
• Language: en_US
• Online Access: http://ndltd.ncl.edu.tw/handle/69158770768791789023

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === In the food industry market, especially Asian food markets such as Shanghai, Taipei, and other major cities, currently the major concerns of consumer groups are practically food safety, food quality, and the service quality. In order to have a successful business it is important to make sure those three factors are all taken into consideration when operating a restaurant. Through my observations and living experiences in Shanghai, we have found that Easy Pasta will be able to cater to certain segments of the general population, in particular, the parts of the populace where people are rushed for time during lunch and dinner, and we are confident that it will be able satisfy the clients requests of good food, speedy and good service. Easy pasta originates from the streets of Venice, and Easy pasta’s goal will be to bring authentic Italian food into the client’s hands in the shortest time possible, along with the best service that can be provided. There will of course be doubters of this business, but in this business plan we outline the important strategies to achieve full success in this field, and we will be able to, if we follow our plans strictly, to be able to differentiate ourselves from the other restaurants offering similar products. One of the key points of this business plan is to remove ourselves from the over competitive Red ocean of business, and enter ourselves into the Blue ocean of business, enabling us to be entirely different than the majority of our competitors