| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === This business plan is about a privately run business hotel in Bangkok city, which is near the BITEC exhibition center area. It includes hotel summary, market analysis, strategy and implementation summary, and financial plan analysis. It is explicit that there has been a continual growth in the number of travelers coming to Thailand, and the trend is also happening to the number of businessmen, especially in Bangkok. Together with the beginning of free-trade economic community, Asean Economic Community (ACE), there will be a great potential for the demand of accommodations to grow. To start a business hotel in this industry at early stage is a great decision. With the special features of hotel guest rooms and amenities and hotel booking management system at a reasonable charge, we will target customers with lower level budget and break the existing luxury style business hotels in the Bangkok areas.
Our value propositions are the outstanding IT management system to facilitate the business operation, and the strategic location which will create great experience and form long-term relationship with customers.
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