| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 103 === Auto Care Plus is an automotive service and repair center that is catering specifically for the female clienteles. We are unlike other stereotypical auto centers that female customers are generally hesitant to go. Auto Care Plus will be a place that are female friendly. We will provide simple and honest explanation about the work is required to the car. In addition, we will have a clean separate his/her bathroom, luxurious waiting lounge with coffee shop and free reading materials, free WIFI access across the facility, and even a nail salon.
Auto Care Plus plans to launch a marketing campaign as the “go-to” center when it comes to a women’s mind for such related auto work. We will market ourselves not only through the traditional marketing channel such as newspaper ads, targeted mailing, and word of mouth references, but also take full advantage of the internet and social networks with targeted website marketing.
Auto Care Plus will find an existing service center to purchase, and then lease the property in order to lower the capital expenditure. We need a total of $1 million dollars for an initial investment and we believe we will break even at the last quarter of year 6.
Auto Care Plus will plan for expansion if the sales trajectory is on par with our projection by end of year two. We will look for smaller facility located around the first service center within 10 mile radius.
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