The Moderating Effect of Social Identity on Users’ Repurchase Intention in the Context of Online Group Buying
碩士 === 國立政治大學 === 企業管理研究所 === 103 === Online group buying has become increasingly popular in recent years. As the number of e-commerce businesses escalates, so has the competition among these businesses. Companies need to understand what factors influence customers’ repurchase intention, and pr...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/96847157813797231661 |