| Summary: | 碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 103 === Due to the gradual growth of market size of supermarket industry in recent years, the competition among the supermarkets is getting intense, especially for those leading supermarket in Taiwan, such as Pxmart and Wellcome. Compared with Wellcome, Pxmart enter the supermarket market later, but it achieved the number of Wellcome’s supermarket in a few years after it enter the market. Therefore, this study will take Pxmart and Wellcome as the studying target and discuss how the siting strategy of Pxmart will be influenced by market factor and the siting action of Wellcome and how Pxmart uses its siting strategy so as to successfully enter the market under the environment of dynamic competition.
This study takes the market of Taiepi city as the studying sphere owing to that Taipei can be the index for studying the competiton of supermarkets for being the biggest retail market in Taiwan. Besides, different region in Taiwan has different characteristic of consumer and market structure. As the result, it can analyze the relationship among the above-menitoned factors more accurately when focusing on studying the Taipei city.
The analysis method of this study is mainly based on the descriptive analysis and statistical analysis. Considering the siting strategy of Pxmart, this study mainly adopts descriptive analysis to discuss the market situation in different district of Taipei city; furthermore, it also analyzes the influencial factors of siting strategy of Pxmart by drawing the trend chart of Pxmart’s and Wellcome’s siting and the retail market size in different region. Regarding the influence of Wellcome’s siting action and retail market size on Pxmart’s siting strategy, this study adopts the multiple regression to analyze how Pxmart’s siting strategy was influenced by the aforementioned factors in early and later period after Pxmart’s entrance to the market.
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