The Relationship of Entrepreneurial Passion, Opportunity Recognition, Entrepreneurial Intention and Entrepreneurial Behavior: The View of Theory of Planned Behavior

• Main Authors: Po-Kai Chen, 陳柏凱
• Other Authors: Tzy-Wen Tang
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/54746165590233195577

碩士 === 國立中興大學 === 企業管理學系所 === 103 === As entrepreneurial activities growing, the studies of entrepreneur and its behavior becoming an important issue. In the theory of planned behavior, we can predict entrepreneurial behavior by entrepreneurial intention. The studies about entrepreneurs that based on the theory of planned behavior mostly focus on entrepreneurial intention, but lack discussion about how the factors affect actual entrepreneurial behavior and entrepreneurial performance. In our point of view, entrepreneurial performance will be an important part of entrepreneurial activities, so we add entrepreneurial performance as a factor in our research model. In this research, we are going to use the theory of planned behavior as a foundation, to find out how entrepreneur’s attitude, subjective norm and perceived behavioral control are going to influence entrepreneurial intention. We are also going to find out the relationship between entrepreneurial intention and entrepreneurial behavior. Our research will discuss the relationship of entrepreneurial performance to entrepreneurial behavior. Besides, we also add other factors in our research, such as entrepreneurial passion and opportunity recognition. The relationship between passion to intention and behavior are also discussed in our research. The sample from this research is based on the list of new ventures established in 2013 to 2015 set up by the Department of Commerce. We send total 1500 questionnaires to our target sample and we received 109 valid questionnaires. Overall, the response rate of the sample is 7.26%. In our result, the two factors, attitude and subjective norm from the theory of planned behavior have no influence on entrepreneurial intention, only perceived behavioral control to have a positive influence on intention. The result from entrepreneurial intention and entrepreneurial behavior also shows a positive influence relationship. This means we can entrepreneurial behavior is predictable by entrepreneurial intention. But there is also shown that entrepreneurial behavior has no influence on entrepreneurial performance. In the affection of entrepreneurial passion and opportunity recognition, the result show passion have a positive influence on both intention and behavior and behavior have a positive influence on opportunity recognition, but opportunity recognition has no influence on our entrepreneurial performance.