| Summary: | 博士 === 國立中興大學 === 科技管理研究所 === 103 === Creative industries have played an increasingly important role in global economies through stimulating innovation activities, boosting regional development, and commercializing the values of art and culture. Despite its importance, entrepreneurship in creative industries is still under-researched. Most business founders in creative industries suffer a high failure rate, while little empirical work has been done to understand creative entrepreneurs. The main research question of this thesis is that how creative entrepreneurs'' cognitive style, guanxi networks, creativity, and opportunity recognition may impact their career success and intention to quit. Therefore, on the basis of cognitive psychology, guanxi theory, componential theory of creativity, theory of entrepreneurial opportunity identification, and entrepreneurial motivation theory, this thesis aims to develop a comprehensive theoretical framework, linking creative entrepreneurs'' cognitive style and guanxi networks with their career success and intention to quit through the intervening effects of entrepreneurial creativity and opportunity recognition. To better reflect the career success perceived by creative entrepreneurs, six indicators of entrepreneurial success are investigated, including career achievement, social reputation, entrepreneurial happiness, capability enhancement, entrepreneurial satisfaction, and firm profitability. Moreover, due to the resource scarcity inherent in creative industries, this study further draws on the resource-based view to scrutinize the moderating effects of resource availability.
Through examining a sample of 296 creative entrepreneurs in Taiwan, this thesis yields four key findings. Firstly, three types of cognitive style, namely knowing style, creating style and planning style, are related to creative entrepreneurs'' creativity and opportunity recognition, but their effects are different. Secondly, creative entrepreneurs'' guanxi networks including family ties, business ties and government ties positively affect their creativity and opportunity recognition. Thirdly, entrepreneurial creativity and opportunity recognition positively influence entrepreneurial success, and the effects are moderated by creative entrepreneurs'' resource availability. Fourthly, entrepreneurial success is partially found to diminish creative entrepreneurs'' intention to quit.
This thesis contributes to the entrepreneurship research in creative industries by highlighting the importance of creative entrepreneurs'' cognitive style and guanxi networks, which can lead to entrepreneurial success by influencing creative entrepreneurs'' creative idea generation and opportunity recognition. Furthermore, findings of this thesis suggest that creative entrepreneurs'' career success can help explain their withdrawal intention. Interestingly, only career achievement, entrepreneurial happiness, and capability enhancement effectively reduce creative entrepreneurs'' intention to quit, but social reputation, entrepreneurial satisfaction, and firm profitability are not associated with intention to quit. To some extent, the findings challenge the conventional wisdom that every entrepreneur''s ultimate goal for running and sustaining a new venture is profit-driven or fame-seeking. Creative entrepreneurs, compared to general entrepreneurs, are motivated to sustain their creative venture by their aspirations for achieving career goals, experiencing happiness, and making progress in their professional capabilities.
Theoretical contributions and practical implications for entrepreneurship in creative industries are discussed.
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