| Summary: | 碩士 === 國立中興大學 === 科技管理研究所 === 103 === As deeply embedded in Chinese culture, Chinese entrepreneurs aggressively develop and maintain their guanxi networks as a strategic tool to gain competitive advantages, valuable resources, and opportunities. Although much empirical evidence has shown that entrepreneurs’ guanxi behaviors have profound impacts on new venture performance, little attention has been paid to understand how entrepreneurs’ human capital may strengthen their guanxi networks. Therefore, we attempt to investigate how creative entrepreneurs’ human capital influences their career success and new venture performance through enriching guanxi networks. This paper focuses on Taiwan’s creative industries. Through testing 133 creative entrepreneurs, we examined the effects of three dimensions of entrepreneurial human capital including work experience, entrepreneurial experience, education on firm performance and entrepreneurial career success with the mediating effect of guanxi networks, including family ties, business ties, community ties and government ties. Results reveal that entrepreneurs’ human capital indeed impacts new venture performance and their career success through affecting guanxi networks. Remarkably, both business ties and government ties are found to benefit from entrepreneurial experience and educational level, whereas prior work experience of entrepreneurs shows no significant effect on improving guanxi networks.
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