A Study of Factors Influence Consumer Boycott Participation.
碩士 === 國立中興大學 === 行銷學系所 === 103 === This study aims to examine influencing factors of consumer boycott participation as enterprise’s egregiousness occurs, and how these factors affect the relationship between the egregiousness and boycott participation level. A sample consisting of 334 consumers who...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53264668241296308500 |