The Planning and Investment Evaluation of Boutique Hotel - A Case Study of J Hotel in Taiwan

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === This paper is a case study on the strategies, designs, and financial plans of J Hotel from founding to operation. Taiwan’s tourism trends and Taichung’s characteristics are taken into consideration before the conduction of this study. Strategies in this stud...

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Bibliographic Details
Main Authors: Sheng-Cheng Chang, 鄭生昌
Other Authors: SHU-QI DONG
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/g38t5x