| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 103 === Wearable Device refers to the general concept of IT equipment which they can be worn, such as smart glasses、smart watch and smart band. Regarding to YANO Research, the market of smart watch (wristband) will be expected to expand rapidly after 2015, especially Apple Watch is used in the market, so the evaluation will influence the wearable market. Owing to the service quality and the brand recognition of Wearable Band need to be enhanced, the price is less than USD200, but the market is expected to expand with the health consciousness improved. (The Chemical Daily)
By using Conjoint Analysis to explain the product property, and build the evaluation processes based on the material of smart watch (wristband) via measurement. Hopefully, we can achieve the following requirements. (1) To understand the customer’s preference with the material quality of wearable watch (band). (2) To understand the best product package in the eyes of customers. (3) We expect the results of product design and the market strategies with smart watch (wristband) could be provided as the reference in the future.
By interviewing the experts, we found out the most important of three properties of wearable smart watch (wristband) for customers are materials, smoothness, and hardness. As analysis of Demographic Variable, the analysis of the data is divided into gender, age, vocation, and income based on the different field of people who have their preferences to find the best product. In order to improve the developing and the sales performance, we choose the specific material to meet the target market.
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