| Summary: | 碩士 === 國立勤益科技大學 === 企業管理系 === 103 === Corporate social responsibility (CSR) is a hot topic moving towards maturity in many countries; however, a report published by the Asian Corporate Governance Association and CLSA Asia-Pacific Markets in 2012 indicated that progress in this area in Taiwan is falling short of international standards. This demonstrates that Taiwanese corporations have yet to grasp the concept of CSR, despite the benefits to corporate image and financial performance. Thus, carrying out CSR can leave investors with more favorable impressions towards a corporation and build up their trust, which in turn attracts more investments that can enhance corporate competitiveness.
In this study, we administered a questionnaire survey to investigate the relationships between corporate image and the trust, attitude, and investment intentions of investors in corporations fulfilling their CSR. We analyzed the data from 431 valid questionnaires using SPSS and AMOS. The results show that CSR directly and indirectly (via corporate image) exerts positive influence on the trust and attitude of investors, which have a positive impact on their investment intention. Finally, researcher provides several implications in theories and practice, and suggestions for future research.
|
|---|
