Exploring the key factors of purchase intention of online shoppers to shop on the internet by using DEMATEL

• Main Authors: LI,GENG,HAO, 李耿豪
• Other Authors: CHEN,WEN-YUAN
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/52916814685892457865

碩士 === 國立勤益科技大學 === 資訊工程系 === 103 === Advanced information technology in the 21st century, and the importance of using the Internet have been deeply rooted in every family, and relatively e-commerce has become a key policy platform of inter-enterprises.Traditional shopping scenarios in streets are great different from the trade way in the Internet, so it is important for in-depth study of trading habits, preferences, intention and other important factors to expecthelping online shoppers to use the Internet and e-commerce platform and promote the economic development of the Internet to have a greater benefit. The study concludes with the four facets and the ten criteria for online shopping.Questionnaireas a research tool separately from online shoppers and e-commerce business's point of view, and DEMATELare used for decision laboratory analysisrules as analysis and discussion of the factors affecting the decision of shoppers to purchase online when shopping on the Internet.The purpose is to obtain a key factor in impacting online shoppers on online shopping will.With the rapid development of mobile networks and electronic wallet, online shopping will become the main form for human to purchase items.This study investigated the changes in the market environment for online shopping and activities situation to expect to get the keys and variables of influence on online shopper’s willingness to provide e-commerce companies with sustainable management reference, consolidate its consumer groups and activate online shopping market development.