Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST
碩士 === 國立成功大學 === 企業管理學系 === 103 === Innovation commercialization needs to go through many stages, and the process often encounters problems and obstacles, which lead to the failed ends. The innovation project usually faces unexpected obstacles during commercialization process, but a well-developed...
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ndltd-TW-103NCKU51210652019-05-15T22:18:20Z http://ndltd.ncl.edu.tw/handle/a78mfz Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST 以經營模式觀點評估開放式創新專案的強健性-以科技部跨領域創意加值推動計畫團隊為例 Chun-WeiWu 吳俊緯 碩士 國立成功大學 企業管理學系 103 Innovation commercialization needs to go through many stages, and the process often encounters problems and obstacles, which lead to the failed ends. The innovation project usually faces unexpected obstacles during commercialization process, but a well-developed business model will be critical for the commercialization success. Hence, this study proposes that business model can be a tool to assess the business feasibility of an open innovation project, as business model development makes innovation development process in line with current market, customers, and competitive situation, so as to be successful in the market. Empirical observations from 35 open innovation projects of promoting program for cross-field creative scenario value-adding of Ministry of Science and Technology reveal that projects with complete business model have higher possibility of commercialization success. Hence, a robust project should have a complete business model, to allow innovation process to capture value from the market, and to have the function effectiveness to the well-being and society. Shu-Hui Chen 陳淑惠 2015 學位論文 ; thesis 95 zh-TW |
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碩士 === 國立成功大學 === 企業管理學系 === 103 === Innovation commercialization needs to go through many stages, and the process often encounters problems and obstacles, which lead to the failed ends. The innovation project usually faces unexpected obstacles during commercialization process, but a well-developed business model will be critical for the commercialization success. Hence, this study proposes that business model can be a tool to assess the business feasibility of an open innovation project, as business model development makes innovation development process in line with current market, customers, and competitive situation, so as to be successful in the market. Empirical observations from 35 open innovation projects of promoting program for cross-field creative scenario value-adding of Ministry of Science and Technology reveal that projects with complete business model have higher possibility of commercialization success. Hence, a robust project should have a complete business model, to allow innovation process to capture value from the market, and to have the function effectiveness to the well-being and society.
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author2 |
Shu-Hui Chen |
author_facet |
Shu-Hui Chen Chun-WeiWu 吳俊緯 |
author |
Chun-WeiWu 吳俊緯 |
spellingShingle |
Chun-WeiWu 吳俊緯 Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST |
author_sort |
Chun-WeiWu |
title |
Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST |
title_short |
Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST |
title_full |
Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST |
title_fullStr |
Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST |
title_full_unstemmed |
Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST |
title_sort |
assessing open innovation project robustness through the view of the business model- a case study of promoting program for cross-field creative scenario value-adding of most |
publishDate |
2015 |
url |
http://ndltd.ncl.edu.tw/handle/a78mfz |
work_keys_str_mv |
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