Assessing Open Innovation Project Robustness through the View of the Business Model- A Case Study of Promoting Program for Cross-Field Creative Scenario Value-Adding of MOST

• Main Authors: Chun-WeiWu, 吳俊緯
• Other Authors: Shu-Hui Chen
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/a78mfz

碩士 === 國立成功大學 === 企業管理學系 === 103 === Innovation commercialization needs to go through many stages, and the process often encounters problems and obstacles, which lead to the failed ends. The innovation project usually faces unexpected obstacles during commercialization process, but a well-developed business model will be critical for the commercialization success. Hence, this study proposes that business model can be a tool to assess the business feasibility of an open innovation project, as business model development makes innovation development process in line with current market, customers, and competitive situation, so as to be successful in the market. Empirical observations from 35 open innovation projects of promoting program for cross-field creative scenario value-adding of Ministry of Science and Technology reveal that projects with complete business model have higher possibility of commercialization success. Hence, a robust project should have a complete business model, to allow innovation process to capture value from the market, and to have the function effectiveness to the well-being and society.