The Effects of Country Image On Brand Image, Brand Preference and Purchase Intention-The case of Smart Phone
碩士 === 國立成功大學 === 企業管理學系 === 103
Main Authors: | Hsaio-YuHuang, 黃筱羽 |
---|---|
Other Authors: | Tsung-Chi Liu |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/a688as |
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